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Now Available! “What Will I Be When I Grow Up?”

wwib-must-read_large‘What Will I Be When I Grow Up?’ Inspires Children to Dream with Confidence

It’s never too soon to uncover and develop a child’s interests. This engaging children’s book, the first in a series by Blue Truck Media, Inc. president Kristin A. Pelletier, helps youngsters start the journey of self-discovery while encouraging their creative imagination and visualization skills. 

FORT LAUDERDALE, FL, SEPT. 30, 2016—A child’s active imagination and natural inquisitiveness are captured in a new children’s book released today. What Will I Be When I Grow Up? takes the young reader (recommended for ages 2 – 10) on an entertaining journey imagining life as an adult.

By talking with her parents about the possibilities and using her vivid imagination to see herself in a variety of jobs, the book’s main character, Krissy, explores some of the choices that lie ahead for her. In this colorful, rhyming picture book, she is encouraged to dream, use her imagination and follow her heart’s desire while her parents encourage her self-confidence.

The book is available in print and ebook formats at a number of outlets, including Amazon,  Apple iBooks. and BookBaby. Quantity wholesale orders are available by writing to: publishing@bluetruckmedia.com.

Author Kristin A. Pelletier is an award-winning writer and executive producer with more than 25 years of experience in script-to-air television production. She is the president of Blue Truck Media, Inc., a company dedicated to providing quality, uplifting programming for families by driving inspiring stories into the forefront of the entertainment industry. She wrote this book with her own family’s children in mind. “I wanted to encourage them to dream about life’s possibilities and give them the confidence that my mother gave me,” she said.

Ms. Pelletier took a page out of her own life to create Krissy, who is modeled after the author as a child. “The words ‘you can do or be anything you want to be’ really is something my mother told me as a child over and over again, that made me feel empowered and not afraid to try new things, to take chances and to dream big. It gave me confidence.” She also had her own daughter and father in mind as she created the characters, as well as her beloved grandparents, who are the inspiration behind her corporation Blue Truck Productions.

“I was a voracious reader,” she recalled. “I loved the summer reading program and book club and was positively influenced by authors who weave learning and core values into their stories—authors such as Dr. Seuss, Beatrix Potter and Janette Sebring Lowrey (Poky Little Puppy). ”

Through her own series of children’s books, Ms. Pelletier seeks to inspire children of all ages to imagine and follow their dreams, while subtly imparting valuable life lessons and introducing concepts such as self-confidence, goal setting, positive thinking and visualization that will help children grow into self-assured, productive adults. Long-term expansion plans for the character and series include an animated cartoon.

“I believe that the books we read with our children and the programming they watch, when selected mindfully, can have a positive impact on their lives in terms of learning and building self-esteem,” said Ms. Pelletier, who writes in a variety of genres and mediums, including children’s, self-help and fiction books as well as screenplays, television scripts and corporate projects. “Our goal at Blue Truck Media, is to drive that kind of quality content to the forefront of the entertainment industry.”

“This wonderful book inspires, encourages and engages children to dream about possibilities,” said Xavier Amador, Ph.D., world-renowned psychologist, founder of The LEAP Institute and the father of four. “And if they don’t know the answer to the question in the title, no worries, because Ms. Pelletier succeeds in making the journey to find out fun, exciting and educational.”

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

– END –

 

Press Contact*:

Susan K. McBee

954-999-5999

SusanMcBee@outlook.com

*High-resolution photos available by writing to: Publisher@BlueTruckMedia.com

 

 


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For Immediate Release

‘What Will I Be When I Grow Up?’ Inspires Youngsters to Dream

It’s never too soon to uncover and develop a child’s interests. This engaging children’s book, the first in a series by Blue Truck Media, Inc. president Kristin Pelletier, helps youngsters start the journey of self-discovery while encouraging their creative imagination and visualization skills. 

Screen Shot 2016-05-24 at 10.51.24 AMFORT LAUDERDALE, FL, SEPT. 22, 2016

A child’s active imagination and natural inquisitiveness are captured in this new children’s book release, “What Will I Be When I Grow Up?” that takes the reader on an entertaining journey imagining life as an adult.

By talking with her parents about the possibilities and using her vivid imagination to see herself in a variety of jobs, the book’s main character, Krissy, explores all the choices that lie ahead for her. In this colorful, rhyming picture book, she is encouraged to dream, use her imagination and follow her heart’s desire while her parents help her uncover her interests.

The book will be available in print and ebook formats Sept. 29, 2016, at a number of outlets, including Amazon, Barnes & Noble, Goodreads, iBookstore and BookBaby.

Author Kristin A. Pelletier is an award-winning writer and executive producer with more than 25 years of experience in script-to-air television production. She is the president of Blue Truck Media, Inc., a company dedicated to providing quality, uplifting content for families by driving inspiring stories into the forefront of the entertainment industry

“I believe that quality programming and books enrich, inspire and enhance our viewers’ lives, and by planting seeds of encouragement through the media, we are contributing to a better tomorrow,” said Ms. Pelletier. “I wrote this book with my own family’s children in mind. I wanted to encourage them to dream about life’s possibilities.”

Through her series of children’s books, Ms. Pelletier seeks to inspire children of all ages to imagine and follow their dreams, while subtly imparting valuable life lessons.

“This wonderful book inspires, encourages and engages children to dream about possibilities,” said Xavier Amador, Ph.D., world-renowned psychologist, founder of The LEAP Institute and the father of four. “And if they don’t know the answer to the question in the title, no worries, because Ms. Pelletier succeeds in making the journey to find out fun, exciting and educational.”

The book will be available Sept. 29, 2016, at a number of outlets, including Amazon, Barnes & Noble, Goodreads, iBookstore and BookBaby. The printed book is currently available for pre-order at Amazon and Barnes & Noble and also is available for pre-order in electronic format through Apple iBooks. Quantity wholesale orders are available by writing to: publishing@bluetruckmedia.com.

 

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

 

-ENDS-


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Using Technology to Teach: Will Pokémon Go Lead Children to Van Gough?

PokemonVanGogh1_supersonic

Image courtesy of Zach Tutor http://www.supersonicart.com

 

What do Pokémon Go and Van Gough have in common? Absolutely nothing – but the game’s developer Niantic, Inc., hopes their new technology will inspire a connection.

The latest innovations in interactive entertainment have people wandering around on a mission to collect creatures from a backdrop of virtual or augmented realities. I admire the technological advancement. I grew up playing Pong. Need I say more: Gaming has come a long way. I like the idea of immersion in that it moves players off the couch and out to explore the world. It’s a nice aspiration that gaming will lead one to discovering the local art museum or admiring a National monument. I just hope no one fails to catch a glimpse of the Mona Lisa or misses Van Gough’s Starry Starry Night in his or her effort to grab Mankey or Staryu.

The whole concept has given me pause to reflect and discover a new appreciation and perspective on what I learned from “the good old days” where we were not only entertained but we learned from interacting with technology through classic television and literature—media that continues to ignite my passion for developing inspiring content.

Before Pokémon Go, children’s hands gripped books instead of mobile devices. And I never once heard about a young person with their eyes fixed on a book falling off a cliff. When I visited the Aztec Ruins, it was to learn history not to find a Graveler.

When my generation plugged in, it might have been to a stationary television set with a rabbit-ears-antennae enhanced with aluminum foil, but it engaged us as much as mobile device. And granted, we had to get up to change the channel, only to find a handful of options, but our prize was found in what we learned from watching and interacting.

I realize now how fortunate I was to grow up in the “Sesame Street generation,” where a cast of lovable characters engaged and entertained while imparting education and values. I fondly recall eating a big, juicy apple in front of our first Zenith, box-style television and counting along with Count von Count while learning about numbers and math, spelling and vocabulary and moral character.

Mr. Snuffleupagus’ unique persona engaged my imagination. Big Bird showed me compassion. Oscar the Grouch taught me to be kind. Through Burt and Ernie I realized the value of friendship. My love for the color blue (and cookies) most likely was inspired by my favorite puppet, Cookie Monster.

I grew up in the generation where entertainment and learning went hand in hand and were balanced and supported by the summer reading programs that encouraged a love of reading. We actually went to the library and book fairs in pursuit of literature instead of wondering, mindlessly in search of Poke’ Eggs.

I grew up in an era rich with quality, wholesome, instructional and entertaining content. I was a beneficiary of mindfully creative producers and writers. I learned from watching television programs such as Mister Rogers’ Neighborhood, School House Rock and The Electric Company. I absorbed the messages of authors such as Dr. Seuss and A. A. Milne (Winnie the Pooh) who gifted audiences with allegory – stories with subtle but life-enriching meaning.

It was a time of thoughtful content that gave me and countless other children a head start in school and role models with values worth emulating. That was – and still remains – the wonderful and valuable quality that is inherent in “classic learning television” and good old-fashioned books. They subtly teach while they entertain.

I challenge the great innovators who are developing today’s amazing technologies to keep the player’s mind, top of mind. When programming gaming technology and immersing children into virtual worlds, be mindful of your influence and create content and characters that will have a positive impact on our world.

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Blue Truck Media, Inc. based in Fort Lauderdale, Florida, specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Blue Truck Productions Recruited to Market Emergent Services, LLC

Emergent Services, LLC, a company focused on helping veterans use their military skills and education in the insurance claims industry, is partnering with Kristin Pelletier, president of Blue Truck Media, Inc., to tell its unique story.

FORT LAUDERDALE, FL, (August 3, 2016)Kristin A. Pelletier, president of Blue Truck Media, Inc., announced today her company has been hired to provide writing and creative services for Emergent Services, LLC.

Blue Truck specializes in creating original content for entertainment and corporate clients worldwide. The media company’s production division, Blue Truck Productions offers turnkey marketing and production services including script and copy writing, storyboarding, producing, directing, filming, graphics design and editing.

Founded by disabled veteran Jason Waller of Sherman, Texas, Emergent Services is an independent claims adjusting firm specializing in catastrophic, residential, commercial, auto and flood claims. His company focuses on recruiting, training and hiring military veterans as independent claims adjusters because he knows first-hand that military veterans are well suited to the career.

Waller’s goal is for Emergent Services to become a preferred source of independent claims adjusters for insurance companies, giving military veterans who are small business owners the ability to support their families, and the opportunity to contribute to their local economies and play an active role in their communities. He created the 5-to-500 Campaign, to help him grow the company by reaching out to Insurance companies who recognize the difficulties that military veterans face in transitioning into today’s job market, and agree that military veterans are well suited to represent companies to their policyholders after a catastrophic weather event.

Emergent Services has engaged Blue Truck Productions to consult on brand messaging and develop corporate marketing materials. Blue truck will provide creative direction, editing and copy writing services for the company’s website, including scriptwriting and creating the storyboard for their online introductory marketing video.

“We are so pleased and excited to be asked to support Jason in his efforts,” said Pelletier. “He has such a great story to tell about his own military experiences and a mission to help veterans successfully transition back to civilian life after military service. We are honored to be a part of this mission and team. Our goal is to capture and portray the essence of Jason, his company and the role veterans will serve in the insurance industry.”

Emergent Services’ founder and president Jason Waller said, “Partnering with Kristin and Blue Truck was a great decision on our part. She understands the challenges a start-up company faces and has focused her creative talents on helping us to hone our messaging, build our brand and tell our unique story through web content, a video and other materials to market Emergent Services.”

“Because this is a start-up company with limited resources, we are keeping the cost of the video to a minimum, using an exciting and unique combination of still photography and vector graphics to create a dynamic animated video that introduces the world to Emergent Services,” Pelletier explained. “Stay tuned. Emergent Services is a remarkable new company with a worthy and inspiring mission.”

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Blue Truck Media, Inc. based in Fort Lauderdale, Florida, specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

KristinPelletier_BioPhoto


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Blue Truck Productions’ President Joins Winterfest Advisory Board

Kristin A. Pelletier, president of Blue Truck Productions in Fort Lauderdale, has been named to the Advisory Board for Winterfest, which produces the iconic Seminole Hard Rock Winterfest Boat Parade. In her advisory capacity, Pelletier will serve as a consultant in helping the organization build awareness through video marketing and social media strategies.

Pelletier has been associated with Winterfest as a volunteer since relocating to Fort Lauderdale in 2012. Over the years, Blue Truck Productions has donated creative and production services to the organization and their premier fundraiser, the Black Tie Ball – an impressive formal event held yearly in December. The theme for this year’s party is “Cabaret” and takes place Friday, Dec. 3, 2016.

“I’m excited to be a member of the Winterfest Advisory Board, especially as the organization celebrates its 45th anniversary,” said Pelletier. “The annual Winterfest citywide activities, parties and events culminate with the lavish holiday-themed boat parade that’s on level with Macy’s Thanksgiving Day Parade. Only in this parade, the floats are boats and yachts of all sizes and its procession is along the Intracoastal Waterway in Fort Lauderdale. It is a beautiful holiday tradition and one of the reasons I love this community. Attending the parade should be on everyone’s bucket list. It really is the greatest show on H20!”

Pelletier is an award-winning writer and producer with more than 25 years of experience in marketing and television production. Blue Truck Media, Inc. founded in 2013, specializes in the creative development of original screenplays, television programming and books and offers turnkey production services to corporations around the world.

Winterfest is a 45-year-old Florida not-for-profit organization that produces “one of the top three parades in the South Florida market,” according to BizBash, and has earned the title “Top 100 Events for 2016.” To choose and rank the annual events on this list, BizBash considers several factors, including economic impact, buzz, innovation, and an event’s prominence within the communities it serves.

Winterfest’s estimated economic impact on the community is more than $50 million per year. Pelletier will support the organization’s goal of encouraging community connection while celebrating the year-round boating paradise of South Florida. This year’s parade theme is “Comics & Cartoons Rockin’ The Night Away,” bringing Superheroes and Showboats together to create a magical evening Saturday, Dec. 10, 2016.

 

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

fresh and juciy


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Serving Up Fresh Content in the Restaurant Industry

Serving Up Fresh Content in the Restaurant Industry

Here’s a great question that recently made my radar detector go off.

“I am curious about what ideas you can present in order to help us increase our restaurant business?”

So glad they asked! Here’s what I told them.

There are a lot of options that can help increase exposure/drive customer awareness in any business. In that regard, restaurants are no different. But unlike many businesses that have online access, for a restaurant campaign to work, the customer must be motivated to jump in their jalopy (or a shiny, Blue Truck) and physically seek out the place of business.

Driving the Customer to Your Business

What drives the customer to take that action? A gangbuster campaign that includes a hefty serving of video content is a prime motivator! If the product is good (they LOVED the menu!), you’ll have repeat customers who’ll also help drive new customers through your front doors.

So let’s talk about what makes great video content that boosts your search engine optimization (SEO) to the top of the page, builds brand awareness and drives consumer interest and engagement.

Using Video to Boost Your SEO

Producing, curating (obtaining/licensing from outside sources), sharing and uploading video content is an excellent way to boost SEO. (More on how to curate video in a later blog.) As the saying goes, “Content is king.”

Statistics indicate that a video message is more likely to be viewed, shared and remembered by the viewer—and also increase your brand’s value and trust factor. Plus, video is a highly effective form of communication that provides a great reason to reach out to existing and new customers via social media (“Check out our video/commercial, etc.”). We call it the “soft serve” approach. You can even see how well you’re communicating using venues such as YouTube and Facebook, which have built in tracking and reporting mechanisms that allow you to see the results of your campaign.

Besides social media and website distribution, you may want to consider a commercial for cable broadcast or online paid advertising placement. There are many unique opportunities in today’s media-rich environment. One of our clients even places their commercials in movie theaters. While waiting for the movie to begin, moviegoers can munch on popcorn and get a heaping helping of your message at the same time. If you are investing marketing dollars in broadcast-quality video production, you can get the most bang for your buck by exploiting all distribution avenues. (To learn more, read my blogs about getting the most bang for your production buck, part 1 and part 2.)

Video content for your restaurant (or any business) may be anything from a commercial spot to behind-the-scenes vignettes (i.e. meet the staff/chef; learn or share a cocktail/food recipe; customer testimonials etc.). You can use video marketing to promote events or specials, which could be designed around your slower times, days or seasons. Who can resist the chef’s preparation and presentation of a mouth-watering menu item that tastes as good as it looks? Not me!

There’s another natural benefit of featuring your staff, products and customers in video—it goes a long way toward personalizing your brand. Putting faces and personalities to the name puts the “social” in social media.

Get the Customers Involved!

Besides the end product – the master video in hand – the process of creating a short film for your company can become a newsworthy topic to your audience. It gives you something exciting to tweet about, and opportunities to engage your audience. At Blue Truck Productions we help clients build a whole social media campaign around the pre- and post- production process.

For instance, in pre-production, we may hold a casting call for a customer to “star” in your commercial. Let’s make it a contest and get customers psyched and engaged. Ask them to submit a “video audition” and voila we’ve just curated more shareable content with a trail leading back to your company. A recipe for SEO success.

During production building up to the video’s release, we can share behind-the-scenes photographs, clips and production updates. And in post-production, we may cut two versions of the commercial and ask people to vote on their favorite. Get the picture? The ideas are endless–a veritable buffet of options!

I often consult with clients to build video production campaigns that may include a variety of professionally produced videos coupled with in-house content (which I help design/train staff to produce) and curated content. It’s just one of many services Blue Truck Productions offers its clients.

Let me know if I can help you in this way.

In the meantime, check out my Blog for information about using video in business, SEO, budgeting and more. There’s lot of good stuff in the blog archives with lots of new content heading your way. Subscribe at https://bluetrucktv.wordpress.com/.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 


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Back in the Business of Blogs: An Update

Wow, long time no blog! I’m glad to say my absence has been due to a number of corporate and entertainment projects that have kept Blue Truck Media running full speed ahead.

Our corporate business is in high gear. We’re driving new entertainment content, and I have a personal pet project—my first children’s book—coming out very soon. Here’s a look at the cover.

Screen Shot 2016-06-27 at 12.22.24 PM

Coming Soon in Print and Ebook.

It’s been nice to have so many projects, but it’s created quite a traffic jam here at Blue Truck TV. Something had to give. Unfortunately, the “something” was the Blue Truck TV Blog.

All that’s going to change as we rev up our communications activities again. We’re committed to bringing you up to date on all that’s happening, including what’s been in the production pipeline as we share a new series of articles and inspiring content.

The last half of 2015 was devoted to developing speculative pilot programming for the entertainment industry. Ah, that’s interesting you say? What kind of programming are you creating? A variety of travel, lifestyle and entertainment programs each with a unique point of view and twist of inspiration. Check out our television programming page for an overview of some of the series that are currently in various stages of development.

Speaking of content development, in the first quarter of 2016, we attended our first NATPE Conference (National Association of Television Program Executives) in Miami, where our original programming concepts met with much enthusiasm and we learned a truckload of information that is helping us to complete our series and design future content – knowledge that may help you as well. We’ll be sharing what we learned in a future blog(s).

In addition to our entertainment focus, the first half of 2016 brought a lot of new corporate clients, each with different needs and objectives for their video projects:

Florida 360 Realty is using a combination of original video and repurposing curated video content to help build their brand recognition and sell real estate.

–Then there’s the prominent Dallas hospital that was looking for a creative and entertaining way to deliver nurse training via video.

Healing River Yoga was seeking to make a difference in the lives of people suffering with post-traumatic stress disorder by creating an original DVD series.

Periodic Products’ development of a polymer that could literally change the world is using video in a variety of ways to sell and explain their products to interested investors.

In future blogs, we will profile these and other customers in more depth. We will share samples of their content and describe how they are using video to gain momentum in their industries – information you can use to make tracks in your own business.

Blue Truck is honored to be working on a wide variety of innovative projects helping companies craft their stories in video…but it’s been a challenge that’s kept us busy night and day. I think you could say we’ve moved into the fast lane!

So I hope you will forgive our absence and are glad to see us back. I know we’re excited to jump back into the world of blogs. Let us know if there is anything specific you would like to know about in the world of video. We’ve been around the block a time or two, and like I exclaim in one of our upcoming series, “What a Trip! ” it has been. And we can’t wait to share it with you.

Stay tuned…

For immediate updates, please follow @BlueTruckTV on Twitter and Facebook.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.