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Using Technology to Teach: Will Pokémon Go Lead Children to Van Gough?

PokemonVanGogh1_supersonic

Image courtesy of Zach Tutor http://www.supersonicart.com

 

What do Pokémon Go and Van Gough have in common? Absolutely nothing – but the game’s developer Niantic, Inc., hopes their new technology will inspire a connection.

The latest innovations in interactive entertainment have people wandering around on a mission to collect creatures from a backdrop of virtual or augmented realities. I admire the technological advancement. I grew up playing Pong. Need I say more: Gaming has come a long way. I like the idea of immersion in that it moves players off the couch and out to explore the world. It’s a nice aspiration that gaming will lead one to discovering the local art museum or admiring a National monument. I just hope no one fails to catch a glimpse of the Mona Lisa or misses Van Gough’s Starry Starry Night in his or her effort to grab Mankey or Staryu.

The whole concept has given me pause to reflect and discover a new appreciation and perspective on what I learned from “the good old days” where we were not only entertained but we learned from interacting with technology through classic television and literature—media that continues to ignite my passion for developing inspiring content.

Before Pokémon Go, children’s hands gripped books instead of mobile devices. And I never once heard about a young person with their eyes fixed on a book falling off a cliff. When I visited the Aztec Ruins, it was to learn history not to find a Graveler.

When my generation plugged in, it might have been to a stationary television set with a rabbit-ears-antennae enhanced with aluminum foil, but it engaged us as much as mobile device. And granted, we had to get up to change the channel, only to find a handful of options, but our prize was found in what we learned from watching and interacting.

I realize now how fortunate I was to grow up in the “Sesame Street generation,” where a cast of lovable characters engaged and entertained while imparting education and values. I fondly recall eating a big, juicy apple in front of our first Zenith, box-style television and counting along with Count von Count while learning about numbers and math, spelling and vocabulary and moral character.

Mr. Snuffleupagus’ unique persona engaged my imagination. Big Bird showed me compassion. Oscar the Grouch taught me to be kind. Through Burt and Ernie I realized the value of friendship. My love for the color blue (and cookies) most likely was inspired by my favorite puppet, Cookie Monster.

I grew up in the generation where entertainment and learning went hand in hand and were balanced and supported by the summer reading programs that encouraged a love of reading. We actually went to the library and book fairs in pursuit of literature instead of wondering, mindlessly in search of Poke’ Eggs.

I grew up in an era rich with quality, wholesome, instructional and entertaining content. I was a beneficiary of mindfully creative producers and writers. I learned from watching television programs such as Mister Rogers’ Neighborhood, School House Rock and The Electric Company. I absorbed the messages of authors such as Dr. Seuss and A. A. Milne (Winnie the Pooh) who gifted audiences with allegory – stories with subtle but life-enriching meaning.

It was a time of thoughtful content that gave me and countless other children a head start in school and role models with values worth emulating. That was – and still remains – the wonderful and valuable quality that is inherent in “classic learning television” and good old-fashioned books. They subtly teach while they entertain.

I challenge the great innovators who are developing today’s amazing technologies to keep the player’s mind, top of mind. When programming gaming technology and immersing children into virtual worlds, be mindful of your influence and create content and characters that will have a positive impact on our world.

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Blue Truck Media, Inc. based in Fort Lauderdale, Florida, specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Blue Truck Productions Recruited to Market Emergent Services, LLC

Emergent Services, LLC, a company focused on helping veterans use their military skills and education in the insurance claims industry, is partnering with Kristin Pelletier, president of Blue Truck Media, Inc., to tell its unique story.

FORT LAUDERDALE, FL, (August 3, 2016)Kristin A. Pelletier, president of Blue Truck Media, Inc., announced today her company has been hired to provide writing and creative services for Emergent Services, LLC.

Blue Truck specializes in creating original content for entertainment and corporate clients worldwide. The media company’s production division, Blue Truck Productions offers turnkey marketing and production services including script and copy writing, storyboarding, producing, directing, filming, graphics design and editing.

Founded by disabled veteran Jason Waller of Sherman, Texas, Emergent Services is an independent claims adjusting firm specializing in catastrophic, residential, commercial, auto and flood claims. His company focuses on recruiting, training and hiring military veterans as independent claims adjusters because he knows first-hand that military veterans are well suited to the career.

Waller’s goal is for Emergent Services to become a preferred source of independent claims adjusters for insurance companies, giving military veterans who are small business owners the ability to support their families, and the opportunity to contribute to their local economies and play an active role in their communities. He created the 5-to-500 Campaign, to help him grow the company by reaching out to Insurance companies who recognize the difficulties that military veterans face in transitioning into today’s job market, and agree that military veterans are well suited to represent companies to their policyholders after a catastrophic weather event.

Emergent Services has engaged Blue Truck Productions to consult on brand messaging and develop corporate marketing materials. Blue truck will provide creative direction, editing and copy writing services for the company’s website, including scriptwriting and creating the storyboard for their online introductory marketing video.

“We are so pleased and excited to be asked to support Jason in his efforts,” said Pelletier. “He has such a great story to tell about his own military experiences and a mission to help veterans successfully transition back to civilian life after military service. We are honored to be a part of this mission and team. Our goal is to capture and portray the essence of Jason, his company and the role veterans will serve in the insurance industry.”

Emergent Services’ founder and president Jason Waller said, “Partnering with Kristin and Blue Truck was a great decision on our part. She understands the challenges a start-up company faces and has focused her creative talents on helping us to hone our messaging, build our brand and tell our unique story through web content, a video and other materials to market Emergent Services.”

“Because this is a start-up company with limited resources, we are keeping the cost of the video to a minimum, using an exciting and unique combination of still photography and vector graphics to create a dynamic animated video that introduces the world to Emergent Services,” Pelletier explained. “Stay tuned. Emergent Services is a remarkable new company with a worthy and inspiring mission.”

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Blue Truck Media, Inc. based in Fort Lauderdale, Florida, specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

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Blue Truck Productions’ President Joins Winterfest Advisory Board

Kristin A. Pelletier, president of Blue Truck Productions in Fort Lauderdale, has been named to the Advisory Board for Winterfest, which produces the iconic Seminole Hard Rock Winterfest Boat Parade. In her advisory capacity, Pelletier will serve as a consultant in helping the organization build awareness through video marketing and social media strategies.

Pelletier has been associated with Winterfest as a volunteer since relocating to Fort Lauderdale in 2012. Over the years, Blue Truck Productions has donated creative and production services to the organization and their premier fundraiser, the Black Tie Ball – an impressive formal event held yearly in December. The theme for this year’s party is “Cabaret” and takes place Friday, Dec. 3, 2016.

“I’m excited to be a member of the Winterfest Advisory Board, especially as the organization celebrates its 45th anniversary,” said Pelletier. “The annual Winterfest citywide activities, parties and events culminate with the lavish holiday-themed boat parade that’s on level with Macy’s Thanksgiving Day Parade. Only in this parade, the floats are boats and yachts of all sizes and its procession is along the Intracoastal Waterway in Fort Lauderdale. It is a beautiful holiday tradition and one of the reasons I love this community. Attending the parade should be on everyone’s bucket list. It really is the greatest show on H20!”

Pelletier is an award-winning writer and producer with more than 25 years of experience in marketing and television production. Blue Truck Media, Inc. founded in 2013, specializes in the creative development of original screenplays, television programming and books and offers turnkey production services to corporations around the world.

Winterfest is a 45-year-old Florida not-for-profit organization that produces “one of the top three parades in the South Florida market,” according to BizBash, and has earned the title “Top 100 Events for 2016.” To choose and rank the annual events on this list, BizBash considers several factors, including economic impact, buzz, innovation, and an event’s prominence within the communities it serves.

Winterfest’s estimated economic impact on the community is more than $50 million per year. Pelletier will support the organization’s goal of encouraging community connection while celebrating the year-round boating paradise of South Florida. This year’s parade theme is “Comics & Cartoons Rockin’ The Night Away,” bringing Superheroes and Showboats together to create a magical evening Saturday, Dec. 10, 2016.

 

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

fresh and juciy


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Serving Up Fresh Content in the Restaurant Industry

Serving Up Fresh Content in the Restaurant Industry

Here’s a great question that recently made my radar detector go off.

“I am curious about what ideas you can present in order to help us increase our restaurant business?”

So glad they asked! Here’s what I told them.

There are a lot of options that can help increase exposure/drive customer awareness in any business. In that regard, restaurants are no different. But unlike many businesses that have online access, for a restaurant campaign to work, the customer must be motivated to jump in their jalopy (or a shiny, Blue Truck) and physically seek out the place of business.

Driving the Customer to Your Business

What drives the customer to take that action? A gangbuster campaign that includes a hefty serving of video content is a prime motivator! If the product is good (they LOVED the menu!), you’ll have repeat customers who’ll also help drive new customers through your front doors.

So let’s talk about what makes great video content that boosts your search engine optimization (SEO) to the top of the page, builds brand awareness and drives consumer interest and engagement.

Using Video to Boost Your SEO

Producing, curating (obtaining/licensing from outside sources), sharing and uploading video content is an excellent way to boost SEO. (More on how to curate video in a later blog.) As the saying goes, “Content is king.”

Statistics indicate that a video message is more likely to be viewed, shared and remembered by the viewer—and also increase your brand’s value and trust factor. Plus, video is a highly effective form of communication that provides a great reason to reach out to existing and new customers via social media (“Check out our video/commercial, etc.”). We call it the “soft serve” approach. You can even see how well you’re communicating using venues such as YouTube and Facebook, which have built in tracking and reporting mechanisms that allow you to see the results of your campaign.

Besides social media and website distribution, you may want to consider a commercial for cable broadcast or online paid advertising placement. There are many unique opportunities in today’s media-rich environment. One of our clients even places their commercials in movie theaters. While waiting for the movie to begin, moviegoers can munch on popcorn and get a heaping helping of your message at the same time. If you are investing marketing dollars in broadcast-quality video production, you can get the most bang for your buck by exploiting all distribution avenues. (To learn more, read my blogs about getting the most bang for your production buck, part 1 and part 2.)

Video content for your restaurant (or any business) may be anything from a commercial spot to behind-the-scenes vignettes (i.e. meet the staff/chef; learn or share a cocktail/food recipe; customer testimonials etc.). You can use video marketing to promote events or specials, which could be designed around your slower times, days or seasons. Who can resist the chef’s preparation and presentation of a mouth-watering menu item that tastes as good as it looks? Not me!

There’s another natural benefit of featuring your staff, products and customers in video—it goes a long way toward personalizing your brand. Putting faces and personalities to the name puts the “social” in social media.

Get the Customers Involved!

Besides the end product – the master video in hand – the process of creating a short film for your company can become a newsworthy topic to your audience. It gives you something exciting to tweet about, and opportunities to engage your audience. At Blue Truck Productions we help clients build a whole social media campaign around the pre- and post- production process.

For instance, in pre-production, we may hold a casting call for a customer to “star” in your commercial. Let’s make it a contest and get customers psyched and engaged. Ask them to submit a “video audition” and voila we’ve just curated more shareable content with a trail leading back to your company. A recipe for SEO success.

During production building up to the video’s release, we can share behind-the-scenes photographs, clips and production updates. And in post-production, we may cut two versions of the commercial and ask people to vote on their favorite. Get the picture? The ideas are endless–a veritable buffet of options!

I often consult with clients to build video production campaigns that may include a variety of professionally produced videos coupled with in-house content (which I help design/train staff to produce) and curated content. It’s just one of many services Blue Truck Productions offers its clients.

Let me know if I can help you in this way.

In the meantime, check out my Blog for information about using video in business, SEO, budgeting and more. There’s lot of good stuff in the blog archives with lots of new content heading your way. Subscribe at https://bluetrucktv.wordpress.com/.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 


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Back in the Business of Blogs: An Update

Wow, long time no blog! I’m glad to say my absence has been due to a number of corporate and entertainment projects that have kept Blue Truck Media running full speed ahead.

Our corporate business is in high gear. We’re driving new entertainment content, and I have a personal pet project—my first children’s book—coming out very soon. Here’s a look at the cover.

Screen Shot 2016-06-27 at 12.22.24 PM

Coming Soon in Print and Ebook.

It’s been nice to have so many projects, but it’s created quite a traffic jam here at Blue Truck TV. Something had to give. Unfortunately, the “something” was the Blue Truck TV Blog.

All that’s going to change as we rev up our communications activities again. We’re committed to bringing you up to date on all that’s happening, including what’s been in the production pipeline as we share a new series of articles and inspiring content.

The last half of 2015 was devoted to developing speculative pilot programming for the entertainment industry. Ah, that’s interesting you say? What kind of programming are you creating? A variety of travel, lifestyle and entertainment programs each with a unique point of view and twist of inspiration. Check out our television programming page for an overview of some of the series that are currently in various stages of development.

Speaking of content development, in the first quarter of 2016, we attended our first NATPE Conference (National Association of Television Program Executives) in Miami, where our original programming concepts met with much enthusiasm and we learned a truckload of information that is helping us to complete our series and design future content – knowledge that may help you as well. We’ll be sharing what we learned in a future blog(s).

In addition to our entertainment focus, the first half of 2016 brought a lot of new corporate clients, each with different needs and objectives for their video projects:

Florida 360 Realty is using a combination of original video and repurposing curated video content to help build their brand recognition and sell real estate.

–Then there’s the prominent Dallas hospital that was looking for a creative and entertaining way to deliver nurse training via video.

Healing River Yoga was seeking to make a difference in the lives of people suffering with post-traumatic stress disorder by creating an original DVD series.

Periodic Products’ development of a polymer that could literally change the world is using video in a variety of ways to sell and explain their products to interested investors.

In future blogs, we will profile these and other customers in more depth. We will share samples of their content and describe how they are using video to gain momentum in their industries – information you can use to make tracks in your own business.

Blue Truck is honored to be working on a wide variety of innovative projects helping companies craft their stories in video…but it’s been a challenge that’s kept us busy night and day. I think you could say we’ve moved into the fast lane!

So I hope you will forgive our absence and are glad to see us back. I know we’re excited to jump back into the world of blogs. Let us know if there is anything specific you would like to know about in the world of video. We’ve been around the block a time or two, and like I exclaim in one of our upcoming series, “What a Trip! ” it has been. And we can’t wait to share it with you.

Stay tuned…

For immediate updates, please follow @BlueTruckTV on Twitter and Facebook.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

 

 

 


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Visual Storytelling – What’s Your Story?

What's Your Story?

What’s Your Story?

Say it in Video.

Visual storytelling is a compelling way to share the heart of your company with current and potential customers.

Every company has a story to tell beyond the products they sell and services they provide. Visual storytelling allows you to tap into the unclaimed potential of your company, product or service to build relationships and gain market share.

Ask yourself: What makes your company uniquely you? What differentiates you from your competitors?

OK, so you know why you’re special.

But do your customers understand this concept as well as you do? If not, maybe you’re telling the wrong story—or telling the right story using the wrong media.

Effective storytelling doesn’t have to center around just the product or service. Your story can include the hands that make the company what it is today, or the brains that thought up the company many years ago, or a customer with a unique and compelling story. More about that later…

Find the faces that tell your story

So who are the interesting characters that make up your brand?

It’s not always the CEO or CFO who make the best storytellers. Look around you. Don’t overlook the cashier at the store who’s made friends with all his customers. Or the employee working to put herself through college and be the first member of her family with a college degree. What about the bellman at the hotel, or the night shift worker at the warehouse. How do they complete the story?

Get to know the hands and feet of your company and you’ll find stories your customers want to hear. Get to know your customers and you may find more than just a testimonial. Who knows where a good customer story can drive your business?

No matter the nature of the story, profiles put a face—and heart—to your company and make a connection with your customers.

Voice your values

We’ve been talking about heart. But what about the soul of your company? What about the values that guide it?

Values often get lost on company websites and in staff manuals, yet they can be a differentiating factor that forms a personal connection and lasting relationship with your customer. But remember—if you use video storytelling to describe your values, you’d better stick to them when push comes to shove!

Take your customers behind the scenes

Your customers want to understand what makes your company tick. They want to know what’s “under the hood.” Video is the perfect way to show the inner workings of your organization or company. So invite them in!

Show how your company makes its top-selling candy product. Let them experience the behind-the-scenes frenzy of introducing your new product—the one they’re going to love when they try it!

Video is a great way to explain hard-to-understand products and service. It’s easier to show than to tell. Many people are visual learners, which means the complex concepts will click once they’re put into motion.

Make the customer the star

Customer reviews are a great way to showcase your product or service in a unique way. People are more likely to trust a genuine endorsement than an actor making a pitch. And if you have a customer with a compelling story to tell about your product or service, you can rev up the impact of your marketing dollars by using value-added tactics to reach consumers. Remember what we said earlier? 72 percent of consumers are more likely to buy or use a product or service when a video is present.*

Take it one step further! Encourage customers to submit their own videos for consideration showing them using your product or service. By making the customer part of the story, you create personal connections that can grow into lifetime, loyal relationships.

Fueling your business

The potential opportunities you have for telling your story through video are almost limitless. No matter what approach you choose, visual storytelling can rev up your marketing with a high-octane impact. Your messages are more likely to connect with the audience, giving your company a face and a personality and building a relationship. When that happens, you’ll leave your competitors sitting at the starting line.

Remember the compelling story we talked about earlier? Check out our next blog to learn more about great customer stories.

For more information about how video directly affects your influence and SEO, please see our article titled,“Boost SEO with Video: The Shift to Visual Content.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Visual Story Telling—Why a Picture Really Is Worth a Thousand Words

Yes, a picture speaks a thousand words, but "action" speaks even louder.

Yes, a picture speaks a thousand words,
but “action” speaks even louder.

What’s your story? We all have had events and relationships in our lives that helped shape who we are today. Our personal stories connect us to others, provide context and affect how others perceive us.

We call it our reputation—and a good reputation is golden.

The same is true for companies. By sharing your corporate stories, you are opening the heart of your organization for others to see. This kind of storytelling presents valuable opportunities to connect with your existing customers and harvest new relationships.

While it may be hard to decipher a company’s storylines, every business has a wealth of stories to share.

Each organization began somewhere with someone who believed in a product or service. Your story includes where you are as a company today and where you’ve been. It can include anything from philanthropic efforts to the challenges your organization has faced and overcome.

Cutting through the clutter

While there are many mediums a company can use to tell its story, how do you cut through the clutter in a culture inundated with information and sensory overload? People are more likely to be drawn to a video that captures their attention and engages them versus words on a page.

Remember, 72 percent of consumers are more likely to buy or use a product or service when a video is present.* The take away? When you use visual storytelling, you increase audience, and that can increase your bottom line.

How does visual storytelling work to connect you with customers?

Visual storytelling puts a face to your company. No matter how large the company, you can connect individually with customers through your story, finding a way to strike a chord that causes them to pay attention to your message.

Video shows that you do more than just make X widget or offer Y service. It makes your brand more human. It helps buyers develop a personal connection to your company. Video makes a consumer more likely to be invested in your brand and compelled to search for and choose your product or service – even over less expensive brands.

Telling your story visually also can be a big help in the event you suddenly are faced with a crisis. It’s something we don’t like to think about, but corporate crises can and do happen. When something goes wrong, the true character of a company is revealed in the how the issue is resolved. Visual storytelling can be an effective way to communicate and reposition a brand out of tough situations and back into the hearts of your customers.

Fueling your business

Want to make your business take off? Then fuel up on high-octane marketing with visual story telling. Video adds more horsepower to your business engine, so you can pass up your competitors and drive home your message in a unique and engaging way.

Learn how visual storytelling can make your company stand apart from the others in next month’s blog.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

Reference:
Stelzner, M. (2014) Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business. Social Media Examiner. Retrieved May 5, 2014 from http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/

 

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