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Now Available! “What Will I Be When I Grow Up?”

wwib-must-read_large‘What Will I Be When I Grow Up?’ Inspires Children to Dream with Confidence

It’s never too soon to uncover and develop a child’s interests. This engaging children’s book, the first in a series by Blue Truck Media, Inc. president Kristin A. Pelletier, helps youngsters start the journey of self-discovery while encouraging their creative imagination and visualization skills. 

FORT LAUDERDALE, FL, SEPT. 30, 2016—A child’s active imagination and natural inquisitiveness are captured in a new children’s book released today. What Will I Be When I Grow Up? takes the young reader (recommended for ages 2 – 10) on an entertaining journey imagining life as an adult.

By talking with her parents about the possibilities and using her vivid imagination to see herself in a variety of jobs, the book’s main character, Krissy, explores some of the choices that lie ahead for her. In this colorful, rhyming picture book, she is encouraged to dream, use her imagination and follow her heart’s desire while her parents encourage her self-confidence.

The book is available in print and ebook formats at a number of outlets, including Amazon,  Apple iBooks. and BookBaby. Quantity wholesale orders are available by writing to: publishing@bluetruckmedia.com.

Author Kristin A. Pelletier is an award-winning writer and executive producer with more than 25 years of experience in script-to-air television production. She is the president of Blue Truck Media, Inc., a company dedicated to providing quality, uplifting programming for families by driving inspiring stories into the forefront of the entertainment industry. She wrote this book with her own family’s children in mind. “I wanted to encourage them to dream about life’s possibilities and give them the confidence that my mother gave me,” she said.

Ms. Pelletier took a page out of her own life to create Krissy, who is modeled after the author as a child. “The words ‘you can do or be anything you want to be’ really is something my mother told me as a child over and over again, that made me feel empowered and not afraid to try new things, to take chances and to dream big. It gave me confidence.” She also had her own daughter and father in mind as she created the characters, as well as her beloved grandparents, who are the inspiration behind her corporation Blue Truck Productions.

“I was a voracious reader,” she recalled. “I loved the summer reading program and book club and was positively influenced by authors who weave learning and core values into their stories—authors such as Dr. Seuss, Beatrix Potter and Janette Sebring Lowrey (Poky Little Puppy). ”

Through her own series of children’s books, Ms. Pelletier seeks to inspire children of all ages to imagine and follow their dreams, while subtly imparting valuable life lessons and introducing concepts such as self-confidence, goal setting, positive thinking and visualization that will help children grow into self-assured, productive adults. Long-term expansion plans for the character and series include an animated cartoon.

“I believe that the books we read with our children and the programming they watch, when selected mindfully, can have a positive impact on their lives in terms of learning and building self-esteem,” said Ms. Pelletier, who writes in a variety of genres and mediums, including children’s, self-help and fiction books as well as screenplays, television scripts and corporate projects. “Our goal at Blue Truck Media, is to drive that kind of quality content to the forefront of the entertainment industry.”

“This wonderful book inspires, encourages and engages children to dream about possibilities,” said Xavier Amador, Ph.D., world-renowned psychologist, founder of The LEAP Institute and the father of four. “And if they don’t know the answer to the question in the title, no worries, because Ms. Pelletier succeeds in making the journey to find out fun, exciting and educational.”

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

– END –

 

Press Contact*:

Susan K. McBee

954-999-5999

SusanMcBee@outlook.com

*High-resolution photos available by writing to: Publisher@BlueTruckMedia.com

 

 


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For Immediate Release

‘What Will I Be When I Grow Up?’ Inspires Youngsters to Dream

It’s never too soon to uncover and develop a child’s interests. This engaging children’s book, the first in a series by Blue Truck Media, Inc. president Kristin Pelletier, helps youngsters start the journey of self-discovery while encouraging their creative imagination and visualization skills. 

Screen Shot 2016-05-24 at 10.51.24 AMFORT LAUDERDALE, FL, SEPT. 22, 2016

A child’s active imagination and natural inquisitiveness are captured in this new children’s book release, “What Will I Be When I Grow Up?” that takes the reader on an entertaining journey imagining life as an adult.

By talking with her parents about the possibilities and using her vivid imagination to see herself in a variety of jobs, the book’s main character, Krissy, explores all the choices that lie ahead for her. In this colorful, rhyming picture book, she is encouraged to dream, use her imagination and follow her heart’s desire while her parents help her uncover her interests.

The book will be available in print and ebook formats Sept. 29, 2016, at a number of outlets, including Amazon, Barnes & Noble, Goodreads, iBookstore and BookBaby.

Author Kristin A. Pelletier is an award-winning writer and executive producer with more than 25 years of experience in script-to-air television production. She is the president of Blue Truck Media, Inc., a company dedicated to providing quality, uplifting content for families by driving inspiring stories into the forefront of the entertainment industry

“I believe that quality programming and books enrich, inspire and enhance our viewers’ lives, and by planting seeds of encouragement through the media, we are contributing to a better tomorrow,” said Ms. Pelletier. “I wrote this book with my own family’s children in mind. I wanted to encourage them to dream about life’s possibilities.”

Through her series of children’s books, Ms. Pelletier seeks to inspire children of all ages to imagine and follow their dreams, while subtly imparting valuable life lessons.

“This wonderful book inspires, encourages and engages children to dream about possibilities,” said Xavier Amador, Ph.D., world-renowned psychologist, founder of The LEAP Institute and the father of four. “And if they don’t know the answer to the question in the title, no worries, because Ms. Pelletier succeeds in making the journey to find out fun, exciting and educational.”

The book will be available Sept. 29, 2016, at a number of outlets, including Amazon, Barnes & Noble, Goodreads, iBookstore and BookBaby. The printed book is currently available for pre-order at Amazon and Barnes & Noble and also is available for pre-order in electronic format through Apple iBooks. Quantity wholesale orders are available by writing to: publishing@bluetruckmedia.com.

 

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

 

-ENDS-


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Back in the Business of Blogs: An Update

Wow, long time no blog! I’m glad to say my absence has been due to a number of corporate and entertainment projects that have kept Blue Truck Media running full speed ahead.

Our corporate business is in high gear. We’re driving new entertainment content, and I have a personal pet project—my first children’s book—coming out very soon. Here’s a look at the cover.

Screen Shot 2016-06-27 at 12.22.24 PM

Coming Soon in Print and Ebook.

It’s been nice to have so many projects, but it’s created quite a traffic jam here at Blue Truck TV. Something had to give. Unfortunately, the “something” was the Blue Truck TV Blog.

All that’s going to change as we rev up our communications activities again. We’re committed to bringing you up to date on all that’s happening, including what’s been in the production pipeline as we share a new series of articles and inspiring content.

The last half of 2015 was devoted to developing speculative pilot programming for the entertainment industry. Ah, that’s interesting you say? What kind of programming are you creating? A variety of travel, lifestyle and entertainment programs each with a unique point of view and twist of inspiration. Check out our television programming page for an overview of some of the series that are currently in various stages of development.

Speaking of content development, in the first quarter of 2016, we attended our first NATPE Conference (National Association of Television Program Executives) in Miami, where our original programming concepts met with much enthusiasm and we learned a truckload of information that is helping us to complete our series and design future content – knowledge that may help you as well. We’ll be sharing what we learned in a future blog(s).

In addition to our entertainment focus, the first half of 2016 brought a lot of new corporate clients, each with different needs and objectives for their video projects:

Florida 360 Realty is using a combination of original video and repurposing curated video content to help build their brand recognition and sell real estate.

–Then there’s the prominent Dallas hospital that was looking for a creative and entertaining way to deliver nurse training via video.

Healing River Yoga was seeking to make a difference in the lives of people suffering with post-traumatic stress disorder by creating an original DVD series.

Periodic Products’ development of a polymer that could literally change the world is using video in a variety of ways to sell and explain their products to interested investors.

In future blogs, we will profile these and other customers in more depth. We will share samples of their content and describe how they are using video to gain momentum in their industries – information you can use to make tracks in your own business.

Blue Truck is honored to be working on a wide variety of innovative projects helping companies craft their stories in video…but it’s been a challenge that’s kept us busy night and day. I think you could say we’ve moved into the fast lane!

So I hope you will forgive our absence and are glad to see us back. I know we’re excited to jump back into the world of blogs. Let us know if there is anything specific you would like to know about in the world of video. We’ve been around the block a time or two, and like I exclaim in one of our upcoming series, “What a Trip! ” it has been. And we can’t wait to share it with you.

Stay tuned…

For immediate updates, please follow @BlueTruckTV on Twitter and Facebook.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

 

 

 


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Visual Storytelling – What’s Your Story?

What's Your Story?

What’s Your Story?

Say it in Video.

Visual storytelling is a compelling way to share the heart of your company with current and potential customers.

Every company has a story to tell beyond the products they sell and services they provide. Visual storytelling allows you to tap into the unclaimed potential of your company, product or service to build relationships and gain market share.

Ask yourself: What makes your company uniquely you? What differentiates you from your competitors?

OK, so you know why you’re special.

But do your customers understand this concept as well as you do? If not, maybe you’re telling the wrong story—or telling the right story using the wrong media.

Effective storytelling doesn’t have to center around just the product or service. Your story can include the hands that make the company what it is today, or the brains that thought up the company many years ago, or a customer with a unique and compelling story. More about that later…

Find the faces that tell your story

So who are the interesting characters that make up your brand?

It’s not always the CEO or CFO who make the best storytellers. Look around you. Don’t overlook the cashier at the store who’s made friends with all his customers. Or the employee working to put herself through college and be the first member of her family with a college degree. What about the bellman at the hotel, or the night shift worker at the warehouse. How do they complete the story?

Get to know the hands and feet of your company and you’ll find stories your customers want to hear. Get to know your customers and you may find more than just a testimonial. Who knows where a good customer story can drive your business?

No matter the nature of the story, profiles put a face—and heart—to your company and make a connection with your customers.

Voice your values

We’ve been talking about heart. But what about the soul of your company? What about the values that guide it?

Values often get lost on company websites and in staff manuals, yet they can be a differentiating factor that forms a personal connection and lasting relationship with your customer. But remember—if you use video storytelling to describe your values, you’d better stick to them when push comes to shove!

Take your customers behind the scenes

Your customers want to understand what makes your company tick. They want to know what’s “under the hood.” Video is the perfect way to show the inner workings of your organization or company. So invite them in!

Show how your company makes its top-selling candy product. Let them experience the behind-the-scenes frenzy of introducing your new product—the one they’re going to love when they try it!

Video is a great way to explain hard-to-understand products and service. It’s easier to show than to tell. Many people are visual learners, which means the complex concepts will click once they’re put into motion.

Make the customer the star

Customer reviews are a great way to showcase your product or service in a unique way. People are more likely to trust a genuine endorsement than an actor making a pitch. And if you have a customer with a compelling story to tell about your product or service, you can rev up the impact of your marketing dollars by using value-added tactics to reach consumers. Remember what we said earlier? 72 percent of consumers are more likely to buy or use a product or service when a video is present.*

Take it one step further! Encourage customers to submit their own videos for consideration showing them using your product or service. By making the customer part of the story, you create personal connections that can grow into lifetime, loyal relationships.

Fueling your business

The potential opportunities you have for telling your story through video are almost limitless. No matter what approach you choose, visual storytelling can rev up your marketing with a high-octane impact. Your messages are more likely to connect with the audience, giving your company a face and a personality and building a relationship. When that happens, you’ll leave your competitors sitting at the starting line.

Remember the compelling story we talked about earlier? Check out our next blog to learn more about great customer stories.

For more information about how video directly affects your influence and SEO, please see our article titled,“Boost SEO with Video: The Shift to Visual Content.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Visual Story Telling—Why a Picture Really Is Worth a Thousand Words

Yes, a picture speaks a thousand words, but "action" speaks even louder.

Yes, a picture speaks a thousand words,
but “action” speaks even louder.

What’s your story? We all have had events and relationships in our lives that helped shape who we are today. Our personal stories connect us to others, provide context and affect how others perceive us.

We call it our reputation—and a good reputation is golden.

The same is true for companies. By sharing your corporate stories, you are opening the heart of your organization for others to see. This kind of storytelling presents valuable opportunities to connect with your existing customers and harvest new relationships.

While it may be hard to decipher a company’s storylines, every business has a wealth of stories to share.

Each organization began somewhere with someone who believed in a product or service. Your story includes where you are as a company today and where you’ve been. It can include anything from philanthropic efforts to the challenges your organization has faced and overcome.

Cutting through the clutter

While there are many mediums a company can use to tell its story, how do you cut through the clutter in a culture inundated with information and sensory overload? People are more likely to be drawn to a video that captures their attention and engages them versus words on a page.

Remember, 72 percent of consumers are more likely to buy or use a product or service when a video is present.* The take away? When you use visual storytelling, you increase audience, and that can increase your bottom line.

How does visual storytelling work to connect you with customers?

Visual storytelling puts a face to your company. No matter how large the company, you can connect individually with customers through your story, finding a way to strike a chord that causes them to pay attention to your message.

Video shows that you do more than just make X widget or offer Y service. It makes your brand more human. It helps buyers develop a personal connection to your company. Video makes a consumer more likely to be invested in your brand and compelled to search for and choose your product or service – even over less expensive brands.

Telling your story visually also can be a big help in the event you suddenly are faced with a crisis. It’s something we don’t like to think about, but corporate crises can and do happen. When something goes wrong, the true character of a company is revealed in the how the issue is resolved. Visual storytelling can be an effective way to communicate and reposition a brand out of tough situations and back into the hearts of your customers.

Fueling your business

Want to make your business take off? Then fuel up on high-octane marketing with visual story telling. Video adds more horsepower to your business engine, so you can pass up your competitors and drive home your message in a unique and engaging way.

Learn how visual storytelling can make your company stand apart from the others in next month’s blog.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

Reference:
Stelzner, M. (2014) Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business. Social Media Examiner. Retrieved May 5, 2014 from http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/

 


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Video Production Budget (Part 2): Get the biggest bang for your production buck.

money_filmPart Two: The Lean Production Philosophy

You’ve decided that a product video is exactly what your company needs. You’ve found the right independent production company to help with the project. Now what?

If budget is a concern—and when isn’t it?— there are ways to lower your overall costs and get the most bang for your production bucks.

Rule No. 1 (there’s not a Rule No. 2, but this is important—pay attention): No matter who you hire to write and produce your content—and even if you self-produce your programming—don’t try to save money by “under producing.” This is a case where more is definitely better!

In corporate production, while it may seem counterintuitive, producing more can actually cost less. I always recommend to my clients producing (or at least filming) with more than one end product in mind. It is simply more efficient in the long run.

When a customer comes to me with a video project in mind, I always consider what other content might be useful. Not because I want to sell the client more production. I want to add value. “Added value” and “lean production” are business philosophies that were engrained in me as a young producer working for an independent a business television network.

One of my mentors instilled this idea in all his producers. He even wrote a handbook: The Lean Production Handbook, a guideline which outlined the most cost-effective ways to produce quality content and add value to every shoot. Among the time and money saving tips, we were encouraged to collect “bonus footage,” shoot “evergreen stock” and think of ways to “repurpose content.” These philosophies help me bring added value to the clients I serve today.

As a production manager and content developer, one of the first things I suggest to clients is to create a “programming wish list.”  We brainstorm a list of all the video programming that would possibly be needed or benefit the company over the next one to two years.

We consider content for marketing, sales, training and human resources. We note milestones, new product development and anniversaries so that we can take advantage of key marketing opportunities.

We discuss any inefficiency or pain the organization may be experiencing. Often we discover video solutions that can solve key issues, save valuable time or impart meaningful content.

In fact, some content can even provide a level of protection from potential lawsuits (a topic for another time.) Once we have the “wish list,” we prioritize the content, noting which videos will bring the most value to the organization.

Taking note of the big picture allows us to maximize production and to be forward thinking in planning and filming so we acquire footage not only for content at hand but also footage that may be relevant in future programming.

By carefully planning production, we are able to acquire bonus footage and clients are able to amortize their production budget over several video products. Maybe most important, we get ahead of the distribution game by developing a pipeline of content that can be edited and disseminated over time across various distribution channels. This approach saves corporations time and money and helps position them ahead of the competition.

Besides looking at video assets simply as video assets, I encourage clients to consider the other ways these assets can be used. For example, still shots captured from video can be used on social media channels and in print materials. Transcripts of interviews may appear in magazine articles and newsletters. Customer sound bytes could be included in radio commercials or appear as written testimonials in collateral materials.

In this way, video production becomes even more cost-effective because the content serves multiple purposes.

Keep this “Lean Production” philosophy top of mind as you contemplate video content. Big-picture planning and repurposing video assets helps corporations stretch their marketing dollars and get the biggest bang for their production buck.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 

 

 


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“Lights, Camera – Social Action!” by Chelsea Watts, Staff Writer

Blue Truck Productions can help your business harness the power of video in Social Media.

Blue Truck Productions can help your business harness the power of video in Social Media.

It is no surprise that social media is redefining the business landscape, breaking rules and forcing marketers to up their game. It seems that every day there is a new medium, some just reinventions of others, but nonetheless, social media is where customers spend their time, so businesses must spend their employee’s time and resources there, too, to be relevant in the marketplace.

Not sold on the viability of social media to promote brands? Digital Buzz Blog’s November 2013 article about social media use in 2013 may open your eyes to just how big of an opportunity you are missing if you don’t partake in social. For example, Facebook has more than 1.15 billion total users. Of those users, 23% of users visit Facebook more than five times each day. For Twitter, there are more than 500 million users and more than 400 million tweets are posted per day. When it comes to Instagram, a channel that relies on photo and video, this channel features more than 130 million users. Of those 130 million plus users, on average, each will have 40 photos. Instagram fields more than 1,000 comments per second on its users photos and videos. I could expound for the length of the article on the weight of these statistics – but I think you can draw conclusions on your own.

Amidst the expanse of channels, those that are most successful thrive because of one shared key element – visual content. Channels such as Instagram, YouTube and Pinterest, which were created purely to amplify this element, are now being pressured by existing channels such as Facebook and Twitter, who are stepping up their visual content. While it may have flown under your radar, Facebook and Twitter redesigned their sites to include photos and videos placed more prominently on pages. New channels, such as Vine, emerged on the social media scene, making it easy for amateur videographers to use their iPhones to create six-second videos. The digital landscape is evolving to ride the wave of visual content.

Social Media Today’s article from March 2013, “The Importance of Video in Social Media” provides statistics regarding online video. For example, in September 2012, 85% of Internet users in the United States viewed some form of video content online. In 2013, the article estimated “by 2014, online video could account for 50% of all internet traffic. 2” It also noted that as of March 2013, video was considered the sixth most popular content marketing tactic2. Knowing how many people use social media and “50% of social media users are likely to view a video posted by a brand they follow, 2” are you missing out on a lucrative opportunity to connect with your customers?

Photos and videos drive clicks and viewership, without them companies lose market share and deem themselves irrelevant. So what does that mean for business? Whether you are a large company or a small family startup, everyone has equal access to social media channels. While the budgets for sponsored posts (advertising) and personnel devoted to servicing profiles may be different, everyone has an equal chance of posting engaging content that catches the attention of potential clients.

So you know that you need photos and videos, but not just anything snapped with a smart phone will do. Content must be intentionally created to spark the attention of customers. This starts with knowing your customers, but that concept really deserves its own post. For now, let’s say that when you know your various audiences and what they are looking for in your products or services, you are able to better service them in the content you publish to social media (also, when you know your customer, you know which social media channels they prefer to use over others, so you don’t waste your time and content).

Shareable content is another important aspect of videos in social media. Social Media Today’s article also provides tips for engaging videos. They identify the importance of short videos, two minutes or less, that are easily sharable, meaning that your immediate influence will multiply every time a viewer deems the content worthy to be posted to their personal pages. The content should “be genuine” – draw the viewer in and let the “brand identity” shine2. The article also calls attention to the importance of story telling to make your brand relatable, be clear about the purpose of your video and finish with a strong call to action2.

Do not be afraid about the future of your company if you aren’t a video-curating genius, there are plenty of resources to help you create sharable content. Do not let the fear of the new and unknown keep you from maximizing your potential to attract and maintain a healthy customer base.

Written by Chelsea Watts, PR Specialist and Staff Writer for Blue Truck Productions.

Blue Truck Productions offers broadcast-quality programming design and production.  We specialize in developing original content for corporations for use in marketing and social media. For more information visit www.bluetruck.tv.

Resources:

 1 Digital Buzz Blog: “Infographic: Social Media Stats 2013.” Nov. 14, 2013. Retrieved from http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/

2 Social Media Today: “The Importance of Video in Social Media Marketing.” March 2, 2013. Retrieved from  http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic