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Visual Story Telling—Why a Picture Really Is Worth a Thousand Words

Yes, a picture speaks a thousand words, but "action" speaks even louder.

Yes, a picture speaks a thousand words,
but “action” speaks even louder.

What’s your story? We all have had events and relationships in our lives that helped shape who we are today. Our personal stories connect us to others, provide context and affect how others perceive us.

We call it our reputation—and a good reputation is golden.

The same is true for companies. By sharing your corporate stories, you are opening the heart of your organization for others to see. This kind of storytelling presents valuable opportunities to connect with your existing customers and harvest new relationships.

While it may be hard to decipher a company’s storylines, every business has a wealth of stories to share.

Each organization began somewhere with someone who believed in a product or service. Your story includes where you are as a company today and where you’ve been. It can include anything from philanthropic efforts to the challenges your organization has faced and overcome.

Cutting through the clutter

While there are many mediums a company can use to tell its story, how do you cut through the clutter in a culture inundated with information and sensory overload? People are more likely to be drawn to a video that captures their attention and engages them versus words on a page.

Remember, 72 percent of consumers are more likely to buy or use a product or service when a video is present.* The take away? When you use visual storytelling, you increase audience, and that can increase your bottom line.

How does visual storytelling work to connect you with customers?

Visual storytelling puts a face to your company. No matter how large the company, you can connect individually with customers through your story, finding a way to strike a chord that causes them to pay attention to your message.

Video shows that you do more than just make X widget or offer Y service. It makes your brand more human. It helps buyers develop a personal connection to your company. Video makes a consumer more likely to be invested in your brand and compelled to search for and choose your product or service – even over less expensive brands.

Telling your story visually also can be a big help in the event you suddenly are faced with a crisis. It’s something we don’t like to think about, but corporate crises can and do happen. When something goes wrong, the true character of a company is revealed in the how the issue is resolved. Visual storytelling can be an effective way to communicate and reposition a brand out of tough situations and back into the hearts of your customers.

Fueling your business

Want to make your business take off? Then fuel up on high-octane marketing with visual story telling. Video adds more horsepower to your business engine, so you can pass up your competitors and drive home your message in a unique and engaging way.

Learn how visual storytelling can make your company stand apart from the others in next month’s blog.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

Reference:
Stelzner, M. (2014) Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business. Social Media Examiner. Retrieved May 5, 2014 from http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/

 


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Video Marketing: Moving Messages in the Right Direction

Flyers and brochures are a dime a dozen in the business world and tend to go straight from your hand to the consumer’s trashcan. So what is the best way to gain face time with your customer? Video may be the premier medium for channeling an audience toward your brand.

Screen Shot 2013-05-15 at 2.22.45 PMThe ever-changing power of technology elevates video over the brochure of yesteryear. According to research by the University of Pennsylvania’s Wharton School of Business on the effectiveness of video marketing for sales, consumers are 72% more likely to take actionable steps (purchasing a product or service) when there is video presented. They also found that they tend to make the buying decision faster.

Think about that significant statistic. Video utilizes graphics and sounds to give your words life, providing a front row seat for your viewers to the world you created in production. A front seat that more often than not, compels them to take the next step in the buying process, making video a powerful medium for reaching and impacting your audience.

We have probably all seen a video that impacted us in some way through quality production or content – we may not even have realized how that experience shaped our opinion of the company or individual delivering the content. Now, imagine how your perception of the message would’ve been different if the words you heard or images you saw were just printed on a piece of paper. Would you have even finished reading the page?

With the nature of today’s culture, consumers are overwhelmed with messages attacking their senses from every direction. They have very little time and even shorter attention spans, forcing companies to compact their message into a swift punch for the brief seconds of an audience’s attention they are given.

This is not to say that printed materials and other forms of promotion are not effective, but considering human nature and the environment in which consumers form their decision-making processes, video provides an opportunity to quickly engage the heart as well as the mind. Oftentimes, this means putting your best foot forward towards earning the recognition of your target audience − converting them into customers.