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Visual Story Telling—Why a Picture Really Is Worth a Thousand Words

Yes, a picture speaks a thousand words, but "action" speaks even louder.

Yes, a picture speaks a thousand words,
but “action” speaks even louder.

What’s your story? We all have had events and relationships in our lives that helped shape who we are today. Our personal stories connect us to others, provide context and affect how others perceive us.

We call it our reputation—and a good reputation is golden.

The same is true for companies. By sharing your corporate stories, you are opening the heart of your organization for others to see. This kind of storytelling presents valuable opportunities to connect with your existing customers and harvest new relationships.

While it may be hard to decipher a company’s storylines, every business has a wealth of stories to share.

Each organization began somewhere with someone who believed in a product or service. Your story includes where you are as a company today and where you’ve been. It can include anything from philanthropic efforts to the challenges your organization has faced and overcome.

Cutting through the clutter

While there are many mediums a company can use to tell its story, how do you cut through the clutter in a culture inundated with information and sensory overload? People are more likely to be drawn to a video that captures their attention and engages them versus words on a page.

Remember, 72 percent of consumers are more likely to buy or use a product or service when a video is present.* The take away? When you use visual storytelling, you increase audience, and that can increase your bottom line.

How does visual storytelling work to connect you with customers?

Visual storytelling puts a face to your company. No matter how large the company, you can connect individually with customers through your story, finding a way to strike a chord that causes them to pay attention to your message.

Video shows that you do more than just make X widget or offer Y service. It makes your brand more human. It helps buyers develop a personal connection to your company. Video makes a consumer more likely to be invested in your brand and compelled to search for and choose your product or service – even over less expensive brands.

Telling your story visually also can be a big help in the event you suddenly are faced with a crisis. It’s something we don’t like to think about, but corporate crises can and do happen. When something goes wrong, the true character of a company is revealed in the how the issue is resolved. Visual storytelling can be an effective way to communicate and reposition a brand out of tough situations and back into the hearts of your customers.

Fueling your business

Want to make your business take off? Then fuel up on high-octane marketing with visual story telling. Video adds more horsepower to your business engine, so you can pass up your competitors and drive home your message in a unique and engaging way.

Learn how visual storytelling can make your company stand apart from the others in next month’s blog.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

Reference:
Stelzner, M. (2014) Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business. Social Media Examiner. Retrieved May 5, 2014 from http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/

 


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Boost Your SEO with Video

Video continues to gain favor in the business landscape for its ability to effectively deliver messaging to key audiences. This is especially true as research develops surrounding search engine optimization (SEO) and the importance of a strong digital presence in the marketplace.

In brief, SEO relates to your company’s presence on Google and other search engine sites when someone searches keywords that relate to your business. So, for example, if you are a plumber in Fort Lauderdale, you want to be one of the top results when someone searches “Fort Lauderdale Plumbers” or “clogged drain help Miami” (just throwing those out there for the purpose of the example).

Search engines are today’s yellow pages.  Most people thumb through Google and other sites to get guidance on where to eat dinner or who to call when they need a handyman. So, how does video drive traffic to your site?

To paint the picture of how video provides a leg up in the race for search engine positioning, lets drop some statistics thanks to Brainshark’s 2013 article, “6 Cool Stats about Video SEO (and What They Mean to You). 2” First of all, Google owns YouTube and, consequently, “62% of Google universal searches include video2” (80% from YouTube). In addition, “video is 50 times more likely to get organic page ranks in Google than plain text results2” for two key reasons: people prefer video over text and videos are less prominent than written content. Therefore, video provides potential to climb page ranks due to a less is more scenario combined with user preference towards visual delivery of content.

Now, let’s take it a step further – as more people find and watch your video, the likelihood that your video will appear high in search rankings above other videos improves. How does that happen? Sharing.

Shareable content is a major driver for video’s effectiveness for search engine optimization. The term ‘shareable’ is self-explanatory – give people visual content they want to redistribute. While we previously established video is naturally preferred over written content, you still must create something that they deem worthy for the eyes of friends and family. Especially when someone publicly shares a link via social media, such as retweeting on Twitter or sharing on Facebook, they are putting their name and therefore their reputation and judgment behind the content.

Vision House described the power of sharable content in their article “Does Web Video Marketing Impact SEO?” with this comparison1:

“Each one of those shares creates a virtual road for your company that leads back to the company website.  Google likes those roads.  They make Google spiders happy, and their happiness means better rankings in Google.1

Best of all, it doesn’t have to be complicated or expensive. Check out this simple and affordable animation style video, which is quick and effective in getting the message across.

Take it from expert opinions or statistics, but it is very apparent that companies who utilize video in delivering their messages are capitalizing on a huge potential in the digital marketplace. Could video be the factor that takes your company to the next level?

Blue Truck Productions offers broadcast-quality programming design and production.  We specialize in developing original content for corporations for use in marketing and social media. For more information visit www.bluetruck.tv.

Written by Chelsea Watts, PR Specialist and Staff Writer, Blue Truck Productions

Sources:

1Milton, L. (2013). Does Web Video Marketing Impact SEO?. Vision House. Retrieved March 28, 2014 from http://visionhouse.pro/does-web-video-marketing-really-impact-seo/

2Cournoyer, B. (2013). 6 Cool Stats about Video SEO (and What They Mean to You). Brainshark. Retrieved March 28, 2014 from http://www.brainshark.com/Ideas-Blog/2013/August/6-cool-stats-about-video-seo.aspx