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Blue Truck Productions Recruited to Market Emergent Services, LLC

Emergent Services, LLC, a company focused on helping veterans use their military skills and education in the insurance claims industry, is partnering with Kristin Pelletier, president of Blue Truck Media, Inc., to tell its unique story.

FORT LAUDERDALE, FL, (August 3, 2016)Kristin A. Pelletier, president of Blue Truck Media, Inc., announced today her company has been hired to provide writing and creative services for Emergent Services, LLC.

Blue Truck specializes in creating original content for entertainment and corporate clients worldwide. The media company’s production division, Blue Truck Productions offers turnkey marketing and production services including script and copy writing, storyboarding, producing, directing, filming, graphics design and editing.

Founded by disabled veteran Jason Waller of Sherman, Texas, Emergent Services is an independent claims adjusting firm specializing in catastrophic, residential, commercial, auto and flood claims. His company focuses on recruiting, training and hiring military veterans as independent claims adjusters because he knows first-hand that military veterans are well suited to the career.

Waller’s goal is for Emergent Services to become a preferred source of independent claims adjusters for insurance companies, giving military veterans who are small business owners the ability to support their families, and the opportunity to contribute to their local economies and play an active role in their communities. He created the 5-to-500 Campaign, to help him grow the company by reaching out to Insurance companies who recognize the difficulties that military veterans face in transitioning into today’s job market, and agree that military veterans are well suited to represent companies to their policyholders after a catastrophic weather event.

Emergent Services has engaged Blue Truck Productions to consult on brand messaging and develop corporate marketing materials. Blue truck will provide creative direction, editing and copy writing services for the company’s website, including scriptwriting and creating the storyboard for their online introductory marketing video.

“We are so pleased and excited to be asked to support Jason in his efforts,” said Pelletier. “He has such a great story to tell about his own military experiences and a mission to help veterans successfully transition back to civilian life after military service. We are honored to be a part of this mission and team. Our goal is to capture and portray the essence of Jason, his company and the role veterans will serve in the insurance industry.”

Emergent Services’ founder and president Jason Waller said, “Partnering with Kristin and Blue Truck was a great decision on our part. She understands the challenges a start-up company faces and has focused her creative talents on helping us to hone our messaging, build our brand and tell our unique story through web content, a video and other materials to market Emergent Services.”

“Because this is a start-up company with limited resources, we are keeping the cost of the video to a minimum, using an exciting and unique combination of still photography and vector graphics to create a dynamic animated video that introduces the world to Emergent Services,” Pelletier explained. “Stay tuned. Emergent Services is a remarkable new company with a worthy and inspiring mission.”

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Blue Truck Media, Inc. based in Fort Lauderdale, Florida, specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 


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Blue Truck Productions’ President Joins Winterfest Advisory Board

Kristin A. Pelletier, president of Blue Truck Productions in Fort Lauderdale, has been named to the Advisory Board for Winterfest, which produces the iconic Seminole Hard Rock Winterfest Boat Parade. In her advisory capacity, Pelletier will serve as a consultant in helping the organization build awareness through video marketing and social media strategies.

Pelletier has been associated with Winterfest as a volunteer since relocating to Fort Lauderdale in 2012. Over the years, Blue Truck Productions has donated creative and production services to the organization and their premier fundraiser, the Black Tie Ball – an impressive formal event held yearly in December. The theme for this year’s party is “Cabaret” and takes place Friday, Dec. 3, 2016.

“I’m excited to be a member of the Winterfest Advisory Board, especially as the organization celebrates its 45th anniversary,” said Pelletier. “The annual Winterfest citywide activities, parties and events culminate with the lavish holiday-themed boat parade that’s on level with Macy’s Thanksgiving Day Parade. Only in this parade, the floats are boats and yachts of all sizes and its procession is along the Intracoastal Waterway in Fort Lauderdale. It is a beautiful holiday tradition and one of the reasons I love this community. Attending the parade should be on everyone’s bucket list. It really is the greatest show on H20!”

Pelletier is an award-winning writer and producer with more than 25 years of experience in marketing and television production. Blue Truck Media, Inc. founded in 2013, specializes in the creative development of original screenplays, television programming and books and offers turnkey production services to corporations around the world.

Winterfest is a 45-year-old Florida not-for-profit organization that produces “one of the top three parades in the South Florida market,” according to BizBash, and has earned the title “Top 100 Events for 2016.” To choose and rank the annual events on this list, BizBash considers several factors, including economic impact, buzz, innovation, and an event’s prominence within the communities it serves.

Winterfest’s estimated economic impact on the community is more than $50 million per year. Pelletier will support the organization’s goal of encouraging community connection while celebrating the year-round boating paradise of South Florida. This year’s parade theme is “Comics & Cartoons Rockin’ The Night Away,” bringing Superheroes and Showboats together to create a magical evening Saturday, Dec. 10, 2016.

 

Blue Truck Media, Inc. specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Serving Up Fresh Content in the Restaurant Industry

Serving Up Fresh Content in the Restaurant Industry

Here’s a great question that recently made my radar detector go off.

“I am curious about what ideas you can present in order to help us increase our restaurant business?”

So glad they asked! Here’s what I told them.

There are a lot of options that can help increase exposure/drive customer awareness in any business. In that regard, restaurants are no different. But unlike many businesses that have online access, for a restaurant campaign to work, the customer must be motivated to jump in their jalopy (or a shiny, Blue Truck) and physically seek out the place of business.

Driving the Customer to Your Business

What drives the customer to take that action? A gangbuster campaign that includes a hefty serving of video content is a prime motivator! If the product is good (they LOVED the menu!), you’ll have repeat customers who’ll also help drive new customers through your front doors.

So let’s talk about what makes great video content that boosts your search engine optimization (SEO) to the top of the page, builds brand awareness and drives consumer interest and engagement.

Using Video to Boost Your SEO

Producing, curating (obtaining/licensing from outside sources), sharing and uploading video content is an excellent way to boost SEO. (More on how to curate video in a later blog.) As the saying goes, “Content is king.”

Statistics indicate that a video message is more likely to be viewed, shared and remembered by the viewer—and also increase your brand’s value and trust factor. Plus, video is a highly effective form of communication that provides a great reason to reach out to existing and new customers via social media (“Check out our video/commercial, etc.”). We call it the “soft serve” approach. You can even see how well you’re communicating using venues such as YouTube and Facebook, which have built in tracking and reporting mechanisms that allow you to see the results of your campaign.

Besides social media and website distribution, you may want to consider a commercial for cable broadcast or online paid advertising placement. There are many unique opportunities in today’s media-rich environment. One of our clients even places their commercials in movie theaters. While waiting for the movie to begin, moviegoers can munch on popcorn and get a heaping helping of your message at the same time. If you are investing marketing dollars in broadcast-quality video production, you can get the most bang for your buck by exploiting all distribution avenues. (To learn more, read my blogs about getting the most bang for your production buck, part 1 and part 2.)

Video content for your restaurant (or any business) may be anything from a commercial spot to behind-the-scenes vignettes (i.e. meet the staff/chef; learn or share a cocktail/food recipe; customer testimonials etc.). You can use video marketing to promote events or specials, which could be designed around your slower times, days or seasons. Who can resist the chef’s preparation and presentation of a mouth-watering menu item that tastes as good as it looks? Not me!

There’s another natural benefit of featuring your staff, products and customers in video—it goes a long way toward personalizing your brand. Putting faces and personalities to the name puts the “social” in social media.

Get the Customers Involved!

Besides the end product – the master video in hand – the process of creating a short film for your company can become a newsworthy topic to your audience. It gives you something exciting to tweet about, and opportunities to engage your audience. At Blue Truck Productions we help clients build a whole social media campaign around the pre- and post- production process.

For instance, in pre-production, we may hold a casting call for a customer to “star” in your commercial. Let’s make it a contest and get customers psyched and engaged. Ask them to submit a “video audition” and voila we’ve just curated more shareable content with a trail leading back to your company. A recipe for SEO success.

During production building up to the video’s release, we can share behind-the-scenes photographs, clips and production updates. And in post-production, we may cut two versions of the commercial and ask people to vote on their favorite. Get the picture? The ideas are endless–a veritable buffet of options!

I often consult with clients to build video production campaigns that may include a variety of professionally produced videos coupled with in-house content (which I help design/train staff to produce) and curated content. It’s just one of many services Blue Truck Productions offers its clients.

Let me know if I can help you in this way.

In the meantime, check out my Blog for information about using video in business, SEO, budgeting and more. There’s lot of good stuff in the blog archives with lots of new content heading your way. Subscribe at https://bluetrucktv.wordpress.com/.

Kind regards,

Kristin

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more then 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

 


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Visual Storytelling – What’s Your Story?

What's Your Story?

What’s Your Story?

Say it in Video.

Visual storytelling is a compelling way to share the heart of your company with current and potential customers.

Every company has a story to tell beyond the products they sell and services they provide. Visual storytelling allows you to tap into the unclaimed potential of your company, product or service to build relationships and gain market share.

Ask yourself: What makes your company uniquely you? What differentiates you from your competitors?

OK, so you know why you’re special.

But do your customers understand this concept as well as you do? If not, maybe you’re telling the wrong story—or telling the right story using the wrong media.

Effective storytelling doesn’t have to center around just the product or service. Your story can include the hands that make the company what it is today, or the brains that thought up the company many years ago, or a customer with a unique and compelling story. More about that later…

Find the faces that tell your story

So who are the interesting characters that make up your brand?

It’s not always the CEO or CFO who make the best storytellers. Look around you. Don’t overlook the cashier at the store who’s made friends with all his customers. Or the employee working to put herself through college and be the first member of her family with a college degree. What about the bellman at the hotel, or the night shift worker at the warehouse. How do they complete the story?

Get to know the hands and feet of your company and you’ll find stories your customers want to hear. Get to know your customers and you may find more than just a testimonial. Who knows where a good customer story can drive your business?

No matter the nature of the story, profiles put a face—and heart—to your company and make a connection with your customers.

Voice your values

We’ve been talking about heart. But what about the soul of your company? What about the values that guide it?

Values often get lost on company websites and in staff manuals, yet they can be a differentiating factor that forms a personal connection and lasting relationship with your customer. But remember—if you use video storytelling to describe your values, you’d better stick to them when push comes to shove!

Take your customers behind the scenes

Your customers want to understand what makes your company tick. They want to know what’s “under the hood.” Video is the perfect way to show the inner workings of your organization or company. So invite them in!

Show how your company makes its top-selling candy product. Let them experience the behind-the-scenes frenzy of introducing your new product—the one they’re going to love when they try it!

Video is a great way to explain hard-to-understand products and service. It’s easier to show than to tell. Many people are visual learners, which means the complex concepts will click once they’re put into motion.

Make the customer the star

Customer reviews are a great way to showcase your product or service in a unique way. People are more likely to trust a genuine endorsement than an actor making a pitch. And if you have a customer with a compelling story to tell about your product or service, you can rev up the impact of your marketing dollars by using value-added tactics to reach consumers. Remember what we said earlier? 72 percent of consumers are more likely to buy or use a product or service when a video is present.*

Take it one step further! Encourage customers to submit their own videos for consideration showing them using your product or service. By making the customer part of the story, you create personal connections that can grow into lifetime, loyal relationships.

Fueling your business

The potential opportunities you have for telling your story through video are almost limitless. No matter what approach you choose, visual storytelling can rev up your marketing with a high-octane impact. Your messages are more likely to connect with the audience, giving your company a face and a personality and building a relationship. When that happens, you’ll leave your competitors sitting at the starting line.

Remember the compelling story we talked about earlier? Check out our next blog to learn more about great customer stories.

For more information about how video directly affects your influence and SEO, please see our article titled,“Boost SEO with Video: The Shift to Visual Content.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.


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Visual Story Telling—Why a Picture Really Is Worth a Thousand Words

Yes, a picture speaks a thousand words, but "action" speaks even louder.

Yes, a picture speaks a thousand words,
but “action” speaks even louder.

What’s your story? We all have had events and relationships in our lives that helped shape who we are today. Our personal stories connect us to others, provide context and affect how others perceive us.

We call it our reputation—and a good reputation is golden.

The same is true for companies. By sharing your corporate stories, you are opening the heart of your organization for others to see. This kind of storytelling presents valuable opportunities to connect with your existing customers and harvest new relationships.

While it may be hard to decipher a company’s storylines, every business has a wealth of stories to share.

Each organization began somewhere with someone who believed in a product or service. Your story includes where you are as a company today and where you’ve been. It can include anything from philanthropic efforts to the challenges your organization has faced and overcome.

Cutting through the clutter

While there are many mediums a company can use to tell its story, how do you cut through the clutter in a culture inundated with information and sensory overload? People are more likely to be drawn to a video that captures their attention and engages them versus words on a page.

Remember, 72 percent of consumers are more likely to buy or use a product or service when a video is present.* The take away? When you use visual storytelling, you increase audience, and that can increase your bottom line.

How does visual storytelling work to connect you with customers?

Visual storytelling puts a face to your company. No matter how large the company, you can connect individually with customers through your story, finding a way to strike a chord that causes them to pay attention to your message.

Video shows that you do more than just make X widget or offer Y service. It makes your brand more human. It helps buyers develop a personal connection to your company. Video makes a consumer more likely to be invested in your brand and compelled to search for and choose your product or service – even over less expensive brands.

Telling your story visually also can be a big help in the event you suddenly are faced with a crisis. It’s something we don’t like to think about, but corporate crises can and do happen. When something goes wrong, the true character of a company is revealed in the how the issue is resolved. Visual storytelling can be an effective way to communicate and reposition a brand out of tough situations and back into the hearts of your customers.

Fueling your business

Want to make your business take off? Then fuel up on high-octane marketing with visual story telling. Video adds more horsepower to your business engine, so you can pass up your competitors and drive home your message in a unique and engaging way.

Learn how visual storytelling can make your company stand apart from the others in next month’s blog.

About the Author:

Kristin A. Pelletier is an award-winning writer and executive producer with more than 20-years of experience in script-to-air television production and is the president of Blue Truck Media, Inc. Blue Truck specializes in the writing and creative development of original screenplays, television programming and books, and offers customized marketing and video production services to corporations, worldwide.

Reference:
Stelzner, M. (2014) Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business. Social Media Examiner. Retrieved May 5, 2014 from http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/

 


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Video Production: How much will it cost?

clapperboard with Cost vs ROIThe most common question I hear regarding video production is: How much will it cost? Unfortunately, there isn’t a simple, one-size-fits-all answer to this question. And it may not be the most important question that marketers should be asking.

Producing a video is a lot like building a house. The price to construct a new home depends on the size, design, features, amenities and neighborhood, as well as other factors. As a general rule of thumb: the bigger the house, the lower the “cost-per-square foot.” With that said, there are exceptions to every rule. A case in point: the current national average to build a home is $125 per square foot. However, if you want to break ground on a high-rise in Manhattan or deck-out a waterfront mansion in Miami, plan to shell-out more than four times that amount.

In video you may hear “cost per finished minute.” And for many years, the average budget for broadcast-quality video production has been valued at $1,000- $2,000 per finished minute Again, this is a loose rule of thumb. There are exceptions to every rule. You can’t always produce a one-minute video for $1,000 and it isn’t always necessary to spend six-figures on a one-hour documentary.

Just like building a house, the architecture and design of each video project dictates resources and crew requirements − and those production elements dictate the budget. Will your video feature animated graphics or on-camera interviews? Will it be filmed on location or in a studio? Will it involve voice-over talent, music licensing or actors? There are a lot of variables to video budgeting.

The bottom line: asking how much a 3-minute marketing video for your website will cost is like going to a homebuilder and asking how much “a house” will cost. Clearly, a competent builder will want to engage in an interview and fact-finding session in order to professionally guide you in the right direction.

Similarly, in video production, a key first step is to meet with a producer who can guide you through the creative process and make suggestions on how to cost-effectively write and produce video content that accomplishes your communication and marketing goals.

A video budget should be evaluated just like any other marketing investment. Consider the return on the investment (ROI). What is the goal and how will you measure the success of the campaign? Simply put, if you invest x-dollars in video content, how many new customers will you need to acquire or how many widgets will you need to sell in order to recoup your video production investment and realize a profit?

According to EMarketer, “51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.” 1, 2

With proper planning and production guidance, an investment in professionally produced video content will pay off.

At the end of the day, “How much will it cost?” isn’t the most important question. Rather, marketers should be asking, “How much will I gain?”

Next month:

Video Production: Getting the most bang for your production buck.

Sources:

1EMarketer (2013). Get the Best ROI? Retrieved May 6, 2014 from http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706

2CopyPress (2013). 2013 State of Content Marketing. Retrieved May 7, 2014 from http://www.copypress.com/White_Paper.pdf.

 

Written by Kristin A. Pelletier, Writer and Executive Producer, Blue Truck Productions

Blue Truck Productions offers broadcast-quality programming design and production.  We specialize in developing original content for corporations for use in marketing and social media. For more information visit www.bluetruck.tv.


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Boost Your SEO with Video

Video continues to gain favor in the business landscape for its ability to effectively deliver messaging to key audiences. This is especially true as research develops surrounding search engine optimization (SEO) and the importance of a strong digital presence in the marketplace.

In brief, SEO relates to your company’s presence on Google and other search engine sites when someone searches keywords that relate to your business. So, for example, if you are a plumber in Fort Lauderdale, you want to be one of the top results when someone searches “Fort Lauderdale Plumbers” or “clogged drain help Miami” (just throwing those out there for the purpose of the example).

Search engines are today’s yellow pages.  Most people thumb through Google and other sites to get guidance on where to eat dinner or who to call when they need a handyman. So, how does video drive traffic to your site?

To paint the picture of how video provides a leg up in the race for search engine positioning, lets drop some statistics thanks to Brainshark’s 2013 article, “6 Cool Stats about Video SEO (and What They Mean to You). 2” First of all, Google owns YouTube and, consequently, “62% of Google universal searches include video2” (80% from YouTube). In addition, “video is 50 times more likely to get organic page ranks in Google than plain text results2” for two key reasons: people prefer video over text and videos are less prominent than written content. Therefore, video provides potential to climb page ranks due to a less is more scenario combined with user preference towards visual delivery of content.

Now, let’s take it a step further – as more people find and watch your video, the likelihood that your video will appear high in search rankings above other videos improves. How does that happen? Sharing.

Shareable content is a major driver for video’s effectiveness for search engine optimization. The term ‘shareable’ is self-explanatory – give people visual content they want to redistribute. While we previously established video is naturally preferred over written content, you still must create something that they deem worthy for the eyes of friends and family. Especially when someone publicly shares a link via social media, such as retweeting on Twitter or sharing on Facebook, they are putting their name and therefore their reputation and judgment behind the content.

Vision House described the power of sharable content in their article “Does Web Video Marketing Impact SEO?” with this comparison1:

“Each one of those shares creates a virtual road for your company that leads back to the company website.  Google likes those roads.  They make Google spiders happy, and their happiness means better rankings in Google.1

Best of all, it doesn’t have to be complicated or expensive. Check out this simple and affordable animation style video, which is quick and effective in getting the message across.

Take it from expert opinions or statistics, but it is very apparent that companies who utilize video in delivering their messages are capitalizing on a huge potential in the digital marketplace. Could video be the factor that takes your company to the next level?

Blue Truck Productions offers broadcast-quality programming design and production.  We specialize in developing original content for corporations for use in marketing and social media. For more information visit www.bluetruck.tv.

Written by Chelsea Watts, PR Specialist and Staff Writer, Blue Truck Productions

Sources:

1Milton, L. (2013). Does Web Video Marketing Impact SEO?. Vision House. Retrieved March 28, 2014 from http://visionhouse.pro/does-web-video-marketing-really-impact-seo/

2Cournoyer, B. (2013). 6 Cool Stats about Video SEO (and What They Mean to You). Brainshark. Retrieved March 28, 2014 from http://www.brainshark.com/Ideas-Blog/2013/August/6-cool-stats-about-video-seo.aspx